Research- Audience profile

**Transcript**

Name: Jasmine Caprice

Age: 19

Gender: Female

Disposable Income: “On a good month it could be about £20-£40”

How much are you willing to spend on a magazine you greatly enjoy?: “I’m currently reading a magazine which is £2.50 per issue. Though I really like it don’t think Id spend much more on it.”

How often do you buy a music magazine?: “I’m not religious about it but I try and pick one up once a week.”

Favourite genre of music?: “ I prefer R&B with influences of pop.”

Which magazine are you most like to buy?: “I like the covers of rolling stone magazine especially the recent Adele one however I would probably choose The source.”

What is the main reason for buying the magazine?: “I like see my favourite celebrities in a way I don’t normally so I really enjoy the pictures. The articles are also important to me too however at times I feel bombarded by the amount of writing at times. The incentive also don’t hurt!”

Do you visit the social media outlets of any magazine or their websites?: “Absolutely! I feel like I’m  getting my little fix while I wait for the next issue and its nice to bond with other people over something we enjoy”.

 

In terms of psychographic categories she fits into the aspirers and explorers category because she is more interested the aesthetics of a product rather than the actual product and the fact that she values the individuality of a product.